B2B marketing for a SaaS tech company

 
 

Over the last two years I’ve created the following at In Time Tec:

• Helped grow our social media engagement by 3000% on Instagram. 

• Updated all public facing client work that have contributed to millions of dollars in new deals for our sales team. 

• Worked side-by-side with our CEO with his keynote speeches, making sure to include a powerful narrative that drives an irresistible call-to-action. And creating beautiful and powerful pitch deck presentations. 

• Led a team of designers both here and abroad in India. 

• Helped spearhead a massive rebrand of our global company. Directed new logo and brand guide. Researched and implemented best practices for website redesign. Overhauled our digital and print efforts.

• Ran internal audits to see where there was waste/pain points, ensuring fluidity in our ROI’s. 

• Implemented best practices for: design theory, design reviews, content creation, design thinking sprints, and SEO. 

• Developed team relationships, while ensuring company values and culture are on track. 

• Have been in a 6-month process utilizing SB7 story brand methodology to help our buyers journey and clarify our messaging. Because if you confuse, you lose. 

• Self-initiated and created an employee portal as a single-source-of-truth for all internal needs that provide data normalization to propagate greater efficiency. Made life for employees easier by streamlining vital information such as: how to contact our benefits provider, where to submit a request for IT help, video library of how to’s, where to find important documents, etc.

• I am constantly learning and adapting to algorithm changes that are ever-changing in social media and Google. 

• Have earned numerous HubSpot Academy certificates in marketing.

• Strategized closely and communicated well with our Marketing Director. 

• Always learning and training in how to utilize AI in getting us to rank higher on page one of Google. 

• Initiated and led a weekly Design Theory Workshop for our UX/UI and Marketing Team. Ensured that we stay up-to-date with current trends and have quality control.